Every designer wants to be successful and professional, but not each of them understands that it’s not as easy as can be look like.

The main point is to make product, which would catch the client's interest, to make it come true, creator has to develop his designer, marketing and even communicative skills. The first step for new designer is to enter any graphic design community, because it helps with creating new ideas, sharing useful information and grow in professional sphere.

Designer, first of all, has to be flexible, and have no limits in his work. Learning new programs and methodics, creator levels up and becomes an experienced professional.



“Live and learn!”, this slogan can be used in every sphere of work and graphic design is not an exception, because no one can say that he knows everything for sure. Self-education is an indispensable part of reaching the success, especially in design, where new trends and technologies are appearing even every day.

Every professional has to have deep knowledges in the sphere he works, must learnt materials are: psychology of colors, design trend, typography, the latest software and so on. Internet, books and blogs are full of such information, so the only thing to  is to possess himself.

 

Looking for personal style it’s necessary to experiment with different colors, fonts, etc, because only making mistakes a person can reach the success, because they are full of examples of logos, websites and so on. Creators don’t have to be afraid of asking for help their colleagues or friend, who work in the same sphere as they do.

 

It’s also important to understand, that when person starts her career, the aim of it must be not to be the best, but, first of all, to improve skills and abilities as much as it’s possible.

 

There are a few logotypes, which can be recognised by everyone and one of such is logo of MasterCard.

Seeing red and yellow circles, which are overlapped, each of us understands what mark is presented. MasterCard was founded in 1966 and in 1968 one of the most recognisable symbols was showed to the audience. In 1990 the logo was distinctly redesigned and it’s popularity grew up and is on the top till now.

 

Redesign was created by Michael Bierut and Luke Hayman, which thought that there is no matter in changing circles and colours, because it’s a distinctive feature of corporation, so they just upgraded it.

 

Rebranding which was made had the aim not to change something, but to make it more modern and fittable. The last changes in MasterCard logo were done in 2016, they were sustained in the style of minimalism and simplicity.

 Clients are everywhere!

There is a great fact that always works: if you want to receive something, you need to give something in exchange.

 

There is a notion of networking. It is a business communication, acquaintances, everything connected with communication and aimed at increasing new connections and solving your business problems afterwards. If you deal with business in Internet, online networking would be a stunning solution.

 

Online networking isn’t easy but yet is possible to build and endorse. Firstly, you work with social networks, where people spend most of their time. To begin with, you need to start a conversation with your potential clients in the way it doesn’t look as if you wanted to sell something. How to achieve that? Let’s take web design as an example.

There are a lot of groups on Facebook that are devoted to web design or logo design where people quite often ask questions that refer to design topics either to each other, or in specially created discussions. These are the best places where you can find potential clients. There is no easier way to start the conversation with such people than helping them sort out the problem they faced. Your initial task would be to show that you’re an expert in this field and help as much as you can. Afterwards you may offer your services that won’t be for free but the person already trusts you and knows you’re definitely capable of helping them.