Right chosen color is an important part of designing process, because as it’s known, each color is oriented on direct audience and has some special meaning.


Exactly color is that feature, that catches the customer’s attention and makes the design interesting. Creators need to understand, that the main trend nowadays is simplicity, so colors have to be simple also.


In perfect pattern, designer must choose two or three main colors and if it’s necessary, a few additional, but not more, because it would be too much and general look of design would be over complicated. Content and idea can be lost because of wrong chosen colors and it’s must be taken into attention also.



So what does each color means and who is each of them for?